1. Introduction

New Era Health Agency (“we”, “our”, “us”) operates https://newerahealthinsurance.org (the “Site”). We are a licensed insurance brokerage providing ACA Marketplace plans, private health insurance, and related products. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

2. Information We Collect

• Information you provide – Contact information: name, postal address, email address, phone number; application and eligibility details: date of birth, Social Security number (when required), household income, health and coverage information; payment and billing details where applicable; communications: messages, call notes, consent preferences, and uploaded documents.

• Information collected automatically – Device and usage data: IP address, browser type, device identifiers, pages visited, and operating system; cookies and similar technologies to improve functionality and analyze traffic.

3. How We Use Your Information

• Provide and manage insurance products and services.

• Process applications, verify identity, and enroll coverage.

• Communicate via phone, email, or text.

• Comply with legal and regulatory requirements, including CMS and Florida insurance rules.

• Improve our Site and prevent fraud.

• Send marketing communications with consent.

4. Legal Basis for Processing

Where applicable, processing is based on consent, contractual necessity, legal obligations, and legitimate business interests.

5. Sharing and Disclosure of Information

• Insurance carriers and partners.

• Service providers and vendors.

• Regulators or law enforcement when required.

• Third parties at your request.

• Business purchasers in mergers or sales.

• No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Information sharing with subcontractors that support our services, such as messaging platform providers, is permitted

6. Health Information and Sensitive Data

Health and medical data is handled with heightened care and in compliance with HIPAA, the Gramm–Leach–Bliley Act, and other applicable laws.

7. Cookies, Tracking, and Analytics

Cookies are used for functionality, analytics, and marketing. You may control cookies via browser settings.

8. Marketing Communications and Opt-Out

You may opt out at any time by following unsubscribe instructions or contacting us at [email protected] or (954) 540-3278.

9. Data Security

We use reasonable safeguards to protect personal information but cannot guarantee absolute security.

10. Data Retention

Data is retained as necessary to provide services and comply with legal and insurance-recordkeeping obligations.

11. Your Rights and Choices

Depending on your jurisdiction, you may access, correct, delete, or restrict processing of your data.

12. Children’s Privacy

Our services are not directed to children under 18, and we do not knowingly collect their data.

13. Links to Other Sites

We are not responsible for third-party sites linked from our Site, including carrier websites and HealthCare.gov.

14. Changes to this Policy

We may update this Policy and post changes on the Site.

15. SMS Communications and Consent

We collect mobile phone numbers only when voluntarily provided. Users may submit inquiries or forms without providing a phone number or consenting to SMS communications. Where a phone number is provided, users may separately consent to receive transactional messages related to their inquiry or services requested, and marketing or promotional messages, through optional checkboxes on our forms. Message frequency may vary. Message and data rates may apply. Users may opt out at any time by replying STOP or request help by replying HELP. We maintain records of consent associated with form submissions in accordance with applicable laws.

16. Contact Us

• New Era Health Agency

• Phone: (954) 540-3278

• Email: [email protected]

• Address: 1221 Dunlawton Ave, Port Orange, Florida 32127